India’s leading consumer data intelligence company, Axis My India, has launched a ‘Mission India’ campaign on digital platforms. The campaign aims at inspiring and spreading awareness among the youth to join the company’s mission to improve the lives of 25 crore households in India.
The company is looking forward to acquiring talent in technology, analytics, research, marketing and operations through this campaign. For this, it launched a theme song, ‘Main DeshHoon‘, on digital platforms to convey the requirement of 5000 Indians who would be ready to ‘report for duty when India calls.
During the campaign launch, Chairman & Managing Director of Axis My India, Mr Pradeep Gupta said, “At Axis My India we strongly believe in continuously working towards maintaining an evolving culture that provides desired impetus to our workforce with sustained growth trajectory. This is the pivot of our resolve to work towards increasing our contribution to the country’s growth. For the same we are looking at like-minded individuals who are driven by a bigger purpose than their own. The purpose of building a more connected India and improving the lives of 25 crore Indians against the face of minor sacrifices. We are thus searching for strong-willed individuals who mirror this unique melange of our beliefs, values knitted to ‘Mission India’.”
Scarecrow M&C Saatchi has curated the campaign. Speaking about the campaign, Raghu Bhat, Co-founder, Scarecrow-M&C Saatchi, said, ” The creative idea was to project the employee as a soldier reporting for duty. We chose a protagonist who leaves the sanctuary of a comfortable home and a secure job in a bank and undertakes an inspiring journey to follow his dreams of building India. Axis My India is a one-of-its-kind brand that marries technology, data, market research with a sacred purpose – making India better. We are confident that this campaign will resonate with job seekers who are looking for something beyond a job.”
The campaign song was directed by Nisha Ramakrishnan and filmed by GAP Entertainment. The campaign is live on the company’s social media handles, including YouTube, Facebook, LinkedIn, Twitter, targeting top postgraduates/graduates candidates from IITs, NITs, and IIM.
