In a move that took the corporate world by surprise, Zomato has officially rebranded its parent company to ‘Eternal Ltd.’ The decision reflects the company’s evolution beyond food delivery into various sectors, including quick-commerce (Blinkit), live events (Zomato Live), and kitchen supplies (Hyperpure). But Zomato is far from the first major brand to undergo a drastic transformation. Over the years, several brands have rebranded to signal a new era of expansion and innovation.
CorpIndiaNews presents some of the biggest corporate rebrands in history—some of which you probably never saw coming!
Google → Alphabet (2015)
Founded in 1998 by Larry Page and Sergey Brin, Google revolutionized the internet search landscape and rapidly expanded into digital advertising, shaping the modern online experience. Over the years, its influence extended to mobile operating systems with Android, cloud computing, hardware, and artificial intelligence. By 2015, Google had become a sprawling conglomerate, prompting the formation of Alphabet Inc. as its parent company. This restructuring enabled greater operational efficiency and allowed its subsidiaries, such as Waymo (self-driving cars), Verily (life sciences), and DeepMind (AI research), to function with more independence. The move also helped Alphabet streamline financial reporting, improve corporate governance, and foster innovation without disrupting Google’s core advertising and search business. Alphabet has since positioned itself as a leader in emerging technologies, investing heavily in sustainability, AI-driven solutions, and the future of computing, further cementing its role as a tech powerhouse beyond just search and advertising.
Facebook → Meta (2021)
Launched in 2004 by Mark Zuckerberg, Facebook transformed social networking by connecting billions of users worldwide. The platform quickly became a cultural phenomenon, reshaping digital communication and online advertising. Over the years, Facebook expanded by acquiring WhatsApp, Instagram, and Oculus, solidifying its dominance in social media and virtual reality. By 2021, the company rebranded as Meta, marking a strategic shift toward building the metaverse—an expansive digital world integrating virtual reality (via Oculus), artificial intelligence, and immersive digital experiences. This rebrand signified Zuckerberg’s vision of a future where augmented reality and virtual reality redefine social interaction, entertainment, and commerce. The company has since invested heavily in developing metaverse-related technologies, including Horizon Worlds, AI-powered avatars, and next-generation VR headsets, aiming to create an interconnected virtual ecosystem where people can work, play, and socialize beyond traditional social media platforms.
Dunkin’ Donuts → Dunkin’ (2018)
Dunkin’ Donuts, founded in 1950, became synonymous with coffee and sweet treats. Over time, its coffee and beverage offerings gained prominence, leading to a strategic rebrand in 2018 as Dunkin’. The change reflected the company’s aim to modernize and position itself beyond just donuts, embracing a broader coffee-forward identity. By streamlining its name and brand image, Dunkin’ reinforced its commitment to quality coffee, convenience, and digital integration, including mobile ordering and loyalty programs. The rebrand also aligned with consumer preferences shifting toward specialty coffee and on-the-go beverages, allowing Dunkin’ to better compete with brands like Starbucks. Despite the change, the company retained its core essence—fast service, affordable prices, and an inviting atmosphere—ensuring customer loyalty while appealing to a new generation of coffee drinkers. Dunkin’ also expanded its menu to include healthier options and plant-based choices, reinforcing its adaptability in an evolving quick-service restaurant industry.
McDonald’s India (West & South) → Westlife Foodworld (2022)
McDonald’s, a global fast-food giant since 1955, entered India in the 1990s and quickly became a household name with its localized menu and strong brand presence. In 2022, its master franchisee for West and South India rebranded as Westlife Foodworld, reflecting a strategic evolution in its business approach. The name change signified a shift towards a more dynamic and diversified operational model, emphasizing digital transformation, sustainability initiatives, and menu innovation to cater to evolving consumer preferences.
The company has ramped up its focus on convenience-led formats, including an expansion of drive-thrus, digital ordering systems, and café-style McCafés, aligning with the growing trend of quick-service dining in India. Additionally, sustainability has become a key focus, with efforts directed toward eco-friendly packaging, responsible sourcing, and energy-efficient restaurant operations. This transformation positions McDonald’s India for long-term growth while reinforcing its commitment to quality, convenience, and customer experience.
Hindustan Unilever → Unilever India (Upcoming in 2024)
Hindustan Unilever, a household name in India since its incorporation in 1933, has been the Indian subsidiary of Unilever, the global consumer goods giant. Over the decades, it has played a crucial role in shaping India’s FMCG landscape, introducing brands like Lux, Surf Excel, and Lipton that became staples in Indian households. The company has continuously adapted to changing consumer needs, focusing on sustainability and digital transformation. In 2024, it will rebrand as Unilever India to align with its parent company’s branding worldwide. This change aims to reinforce a unified identity, strengthen global consumer engagement, and highlight Unilever’s diverse product portfolio spanning personal care, food, and household essentials. The move also reflects Unilever’s strategy of driving innovation and consistency across markets while emphasizing its commitment to responsible business practices and a sustainable future.
P&G → P&G Holdings (1990s restructuring)
Procter & Gamble (P&G), founded in 1837, built a reputation as one of the world’s largest consumer goods companies, initially focusing on soaps and candles. Over time, it expanded its portfolio to include a wide range of household, personal care, and hygiene products, becoming a global leader with brands like Gillette, Pampers, Tide, and Oral-B. In the 1990s, P&G underwent a corporate restructuring, forming P&G Holdings to better manage its vast brand portfolio and improve operational efficiency. This strategic shift allowed the company to optimize its supply chain, enhance global expansion, and drive innovation. The restructuring also helped P&G streamline decision-making and focus on core business growth while navigating the increasing complexity of consumer goods markets worldwide. Today, P&G remains a dominant player, continuously evolving its strategies to adapt to changing consumer preferences and industry trends.
Royal Dutch Shell → Shell plc (2022)
Shell, originally founded in 1907 as Royal Dutch Shell, has long been a leading energy company, with operations spanning oil, gas, and renewables across the globe. The company played a crucial role in the global energy supply for over a century, pioneering advancements in fuel technology and refining. In 2022, it rebranded as Shell plc, simplifying its identity and reflecting a strategic transformation. The move was driven by its efforts to transition toward a low-carbon future, with increasing investments in renewables, hydrogen energy, and electric vehicle charging infrastructure. Additionally, the restructuring eliminated its dual-share structure, consolidating operations under a single UK-based entity. This shift aligned with Shell’s broader strategy of modernizing its corporate identity while focusing on sustainability, innovation, and its evolving role in the global energy market.
Fiat Chrysler Automobiles → Stellantis (2021)
Fiat, established in 1899 in Italy, became a major force in the automotive industry, producing iconic models like the Fiat 500. Chrysler, founded in 1925 in the United States, played a key role in shaping the American car market with brands like Jeep and Dodge. In 2014, both companies merged to form Fiat Chrysler Automobiles (FCA), combining European design with American engineering. In 2021, FCA merged with PSA Group (Peugeot, Citroën), creating Stellantis—now the fourth-largest car manufacturer globally. The rebranding symbolized a commitment to innovation, particularly in electric vehicles, digital transformation, and global market expansion, aiming to compete in the rapidly evolving auto industry.
Why Do Companies Rebrand?
Corporate rebrands usually happen due to:
- Expansion Beyond Core Business (like Google and Meta)
- Streamlining Brand Identity (like Dunkin’ and Shell)
- Mergers & Acquisitions (like Fiat Chrysler → Stellantis)
- Global Alignment (like Hindustan Unilever → Unilever India)
Rebranding allows companies to stay relevant, adapt to industry changes, and communicate their evolving business strategies effectively. A strong brand identity is crucial for long-term success, and companies often refresh their image to reflect a broader vision, modernize their appeal, or integrate multiple entities under a unified identity. For example, Google’s shift to Alphabet enabled its various subsidiaries to operate with greater autonomy, while Meta’s rebrand underscored its commitment to the metaverse. Similarly, Zomato’s transition to Eternal aims to establish itself as more than just a food delivery service, possibly venturing into fintech, logistics, or other digital services, ensuring sustained growth and market diversification.
Final Thoughts: What’s Next for Zomato?
Will Eternal become a household name like Alphabet or Meta? Only time will tell. But one thing is clear—corporate rebrands aren’t just about changing names, but about signaling a bigger vision. As companies continue to evolve, we can expect more rebrands in the future.
