Sunday, June 23, 2024

Flipkart Foundation: Sustainable development by empowering the underprivileged

India is a land of ample opportunities yet a country of undeveloped-deprived communities living in its urban and rural pockets. However, with a slight push, these communities have the potential to add to the nation’s growth.

And to facilitate an inclusive, equitable, empowered and sustainable society in India, Flipkart India has launched the Flipkart Foundation today.

Rajneesh Kumar, Chief Corporate Affairs Officer at Flipkart, said, “With a vision of Building a New India Together, the Flipkart Foundation is our commitment to engage with diverse stakeholders to enable transformational development work for society and the economy.”

facilitate an inclusive, equitable, empowered and sustainable society in India, Flipkart India has launched the Flipkart Foundation today.

Role of Flipkart Foundation

Flipkart foundation shall focus on rural areas and provide equitable access to growth opportunities for women and other disadvantaged communities. In addition, it intends to carry forward Flipkart Group’s efforts toward creating opportunities for its ecosystem partners and convenience to stakeholders through a technology-led digital commerce model.

Hence, Flipkart Foundation aims to positively impact 20 million lives directly and indirectly in the next decade.

Campaign Details 

For this, the Foundation will collaborate with its diverse stakeholders, including government organisations, NGOs and community leaders, in four key areas. Firstly it will strive in creating entrepreneurship and livelihood opportunities for the underserved and underrepresented sections of society by providing them market access.

Another critical area is skill development among the underprivileged and community development. And lastly, to attain sustainable living for these communities with environmental Responsibility.

During the launch event, Dr Virendra Kumar, Union Minister for Social Justice and Empowerment, said, “While India is full of opportunities, there is a need to drive equitable growth. To help drive this, it is important for businesses to offer support to underprivileged sections of society to make them a part of the country’s growth story. Our Prime Minister’s vision of Sabka Saath, Sabka Vishwas, aims to bring the government and the industry on a common platform to work harmoniously in achieving prosperity for all.

Organisations like the Flipkart Group play an important role in this endeavour, and the launch of the Flipkart Foundation is a decisive step in this direction to create widespread social impact.”

Flipkart Foundation’s operations are grant-based, with contributions from the Flipkart Group and through the ‘Charity Checkout’ feature available on Flipkart platforms.

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